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Our advisors have been carefully handpicked to support your membership to PR in Practice, to add value and insight to your PR campaigns and offer advice and guidance through our monthly Q&A's.

 

 

 

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Our Advisors

 

Our advisors have been carefully handpicked to support your membership to PR in Practice, to add value and insight to your PR campaigns and offer advice and guidance through our monthly Q&A's.

 

READ BIOS

selected

selected Dr Milad Shadrooh qualified in 2004 from Barts and The London and he has worked at Chequers Dental ever since. His main interests are in cosmetic dentistry, providing veneers and clear aligner therapies for his patients.  

Outside of dentistry, music is his main passion, and he has combined this with dentistry to hit the headlines as the "Singing Dentist", with his educational

 and very entertaining dental parody songs. He has gained a huge following on social media with his online videos gaining over 250 million views combined. He has also transitioned onto mainstream TV, establishing himself as the goto media clinician with appearances on This Morning, Good Morning Britain, Lorraine, Steph’s Packed Lunch, BBC News, Sky News and countless radio stations.

He has written for and been written about in numerous publications and has been voted into the Top 50 Most Influential people in Dentistry for the last 6 years.

He has also recently had his first book “The Whole Tooth” published and released.

He is undoubtedly one of the most recognisable dentists in the world and he has managed to bridge the gap between the dentist and the general public, and as a result, patients travel from all over the world to see him in his clinic in Hampshire.

He has also been a key opinion leader for many brands and has lectured extensively both in the U.K. and abroad.

ISLA

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Dr Nilesh R. Parmar has a special interest in implant dentistry and dental sedation for nervous patients, he is the owner of the Parmar Dental group of dental practices and the founder of NP Consulting. 

Nilesh was also voted the 6th most influential individual in UK dentistry in a Top 50 poll by Dentistry Magazine. One of a few dentists in the UK to have a degree from all three London Dental Schools, education is important to Nilesh. In his quest for constant self-development, Nilesh completed his Executive MBA 

at Imperial College Business School in 2016, helping him develop his skills within the business aspects of running a dental practice. 

He is currently planning on starting the MA in Medical Law at Kings College next year. Outside of running his own practices and lecturing, Nilesh dedicates his time to supporting charity events. In 2012, Nilesh established the Ice White Charity Xmas Party, an annual event that attracts hundreds of dentists to raise money for worthwhile causes. He is also an ambassador for the Wells on Wheels water charity, providing water wheels to remove villages in India.

In 2019 Nilesh founded his healthcare consultancy service, NP Consulting and has worked with key players in the UK dental and healthcare markets. He is available to advise on marketing strategy, product development and is an angel investor in products he believes will revolutionize the marketplace. He also sits on the Executive committee of the UK’s newest dental indemnity group, Dental Defence Society.

In his spare time Nilesh is a keen racing car driver. Having been trained by Ferrari at their own test facility in Maranello and various other race tracks around the world. Currently, Nilesh is taking part in the Caterham Racing Championship and is the owner of his own race team, NP Racing. 

Susan has over two decades of PR agency experience developing and leading successful campaigns for a wide variety of brands, ranging from global and multi-market integrated European programmes to ambitious start-up companies. She has worked with some of the leading PR London agencies and personalities. 

 

With industry experience spanning from health and wellness to beauty, lifestyle, food & drink, consumer tech and more, she is adept at working with business owners to strategically help to drive a business forward. Her work and counsel has helped numerous companies win awards, industry recognition and listings. 

Named Entrepreneur and Manager of the Year, she loves working with brands to understand their aspirations and strategically advise on activity based on cultural, media and consumer insight. 

Susan has an Advanced Certificate in PR and has witnessed first hand the benefits of public relations. "Effective PR provides a huge advantage to companies looking to build trust and credibility and gain a competitive edge. As well as driving brand awareness and visibility, it can shape public perception and motivate behavioural changes - helping companies realise business objectives and make a real difference."

 

Anna is a dedicated and passionate multi award-winning dental hygienist and therapist. She started 'London Hygienist' with the mission to change the way oral health care is delivered to patients and improve access to dental services. 

 Anna first studied at the Eastman Dental Hospital after working as a dental nurse, and graduated as a dental hygienist in 2015 from the Faculty of Royal College of Surgeons. Then in 2020 Anna returned to university to extend her scope of practice by completing her dental therapist training at the University of Essex, obtaining a BSc Hons in Oral Health Science in 2021. 

Since qualifying, Anna has attracted an ever-growing and loyal customer base from the public, press and celebrities alike. This – along with her superior and unrivalled dental service in the heart of London - means Anna is regarded as one of the most popular and sought-after hygienists in London and a rising star within the industry. Anna is a key opinion leader and ambassador for several large dental brands and organisations and she regularly lectures and writes for both industry and consumer press.

Most notably Anna is an official provider and Swiss Dental Academy trainer of EMS 'Guided Biofilm Therapy'.

Freedom. Coaching them individually, in groups and across a team.

Holly founded PR agency, Journalista in 2009 built a team based on the values of equality, transparency, camaraderie and creativity.

Together the team delivered ground-breaking campaigns in data-led PR comms and marketing that drove positive social changes across education, science and healthcare sectors. As CEO, Holly used her voice to speak about issues around diversity and inclusion in the PR industry and within SMEs. Journalista was one of the first agencies to sign up to a Charter of Intern Rights, campaigning against the industry practice of unpaid interns. It also invested 10% of revenue into pro-bono work throughout its ten years.

 Holly won Outstanding Young PR Professional of the Year in both PR Moment and PR Week before turning 30 and the agency won a string of awards for media relations campaigns, impact and evaluation work – making Journalista the most awarded agency of its size.

 After the sale of her business, Holly qualified as an EMCC accredited coach in 2022. She has supported a range of businesses and individuals bringing greater awareness to who they truly are and how to light up the world with their strengths.

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